Online fashion house Asos kept up its stellar growth over Christmas with a 41 per cent jump in December sales.
Chief executive Nick Robertson said a better-than-expected 34 per cent rise in UK sales was driven by investment in the clothing range, lower pricing and a better conversion rate of site visits.
International sales grew 47 per cent while the group’s attention to price led to a slight fall in gross margin.
Overall, Asos despatched more than two million orders worth £78 million in December.
Robertson added: “We remain positive in our outlook for 2012-13 as we continue our journey to becoming the number one online fashion destination for twenty-somethings, globally.”
Analyst Andrew Wade, at stockbroker Numis, said the margin fall would hit profits, although he kept his “add” recommendation on the shares, which rose 46p to 2,700p.
DOMINIC JEFF
