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STV cautious about 2013 prospects

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Scottish broadcasting group STV has reported a 3 per cent dip in third-quarter national advertising revenues and said it remained cautious about the outlook for 2013.

However, the firm said national advertising revenues in November and December are expected to be “slightly ahead” of the ITV network.

Its production arm also said it had been commissioned to create an eight-part entertainment show, called Fake Reaction, for ITV2 that is due for delivery early next year.

The deal follows recent commissions including a 20-part cookery show for BBC2 and eight episodes of Catchphrase for ITV1.

STV chief executive Rob Woodward said the group remained cautious on the outlook for next year but was “encouraged” by its on-screen performance, where it is outperforming the wider ITV network.

He added: “We remain on track to achieve our growth targets in 2012 and continue to make strong progress in delivery of our strategy to grow non-broadcast earnings.

“The succession of commissions secured by STV Productions from an increasing range of channels demonstrates the progress we’re making in growing our content business.”


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